هوى المنـامة

هوى المنـامة

Hawa AlManama ☎️

Hawa AlManama ☎️

تجربة حضرية جعلت من المنامـة صاحبة السعادة خلال أيـامها الذهبية.

An urban experience that named Manama as the City of Joy through its golden ages.

An urban experience that named Manama as the City of Joy through its golden ages.

Revolving around the idea that the city’s air and spirit revives the soul, Hawa Al Manama catalysed the city by reanimating the rich historical fabric of Manama through spatial, social, and cultural interventions.

Revolving around the idea that the city’s air and spirit revives the soul, Hawa Al Manama catalysed the city by reanimating the rich historical fabric of Manama through spatial, social, and cultural interventions.

Client:

Client:

Bahrain Tourism & Exhibitions Authority

Bahrain Tourism & Exhibitions Authority

Year:

Year:

2025–2026

2025–2026

Scope:

Scope:

Strategy & Ideation, Event Management, Production & Operations, Marketing & Social Media Management, Spatial & Experience Design, Branding

Strategy & Ideation, Event Management, Production & Operations, Marketing & Social Media Management, Spatial & Experience Design, Branding

700K+

TOTAL VISITORS

7M+

CAMPAIGN VIEWS

70K+

EVENT AREA (sqm)

180+

BAHRAINI VENDORS

DESIGN ELEMENTS 🎨

DESIGN ELEMENTS 🎨

الإضاءات الكرويّة

الإضاءات الكرويّة

Globe lights

المخطوطات اليدوية

المخطوطات اليدوية

Handwritten signages

المخرّمات

المخرّمات

Wind blocks

السـلال

السـلال

Baskets

المعدن الفضي

المعدن الفضي

Brushed steel

الإضاءات الكلاسيكية

الإضاءات الكلاسيكية

Light boxes

لافتات النـيون

لافتات النـيون

Neon signages

المظلات الكلاسيكية

المظلات الكلاسيكية

Classic umbrellas

DESIGN STRATEGY 🔍

DESIGN STRATEGY 🔍

Our design philosophy is guided by human scale, memory, and narratives revolving around the Souq being a three-dimensional archive where urban time is experienced sequentially and spatially, not chronologically. The project is built around spatial storytelling, where narratives unfold through movement rather than linear explanation. As all interventions are lightweight, reversible, and non-intrusive, operating at eye-level and walking speed; social interaction becomes central where all spaces are designed to encourage pausing, gathering, conversation, and play.

EVENT MAP 🗺️

EVENT MAP 🗺️

ALKHALIFA ROAD

شارع الخليفة

A historic commercial spine connecting multiple streets, revived through reactivated stores, kiosks, and classical street lights, pedestrianised to reinforce its role as a primary connector of trade in Manama.

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ALTIJJAR AVENUE

شارع التجّـار

A traditional merchants street reinterpreted existing storefronts by uplifting façades, and introducing continuous classical lighting across the street.

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ALMUTHANNA ROAD

شارع المثنى

A transitional street repurposed as a linear exhibition space, featuring classic cars and an antique market.

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HALWA FACTORY

مصنع الحلوى

Located at the intersection of two main streets, this revamped building turned into a playful edutainment space highlighting the production journey of traditional Bahraini Halwa.

BATELCO MALL

مجمع بتلكـو

A semi-abandoned shopping center with a distinctive architectural character reflecting Manama’s commercial development in the 80s, transformed into an experiential hub, hosting arcade games, cultural exhibitions, and nostalgic activations.

ALZEINAH PLAZA

مجمع الزينـة

Once a prominent shopping destination, rehabilitated to its prime for Bahraini brand pop-ups, with interiors reflecting retro feels.

ALFADHEL SQUARE

ساحة الفاضــل

An open square with a pre-existing urban basketball court, activated for dining and social gathering and reinforced through structured 3×3 basketball tournaments.

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ALTAWAWEESH SQUARE

ساحة الطواويش

Historically linked to the pearling industry, the square was reactivated through pearling-inspired family-friendly carnival games.

MANAMA LANE

درب المنامة

A hidden lane, unexpectedly revealing an open-to-air abandoned mall was reactivated through a series of art installations depicting Manama’s traditional markets.

CAMPAIGN & IDENTITY 📣

CAMPAIGN & IDENTITY 📣

Positioning Manama as a destination of happiness for every generation, the identity was developed by reinterpreting the visual language that defined Bahrain’s golden era. Archival aesthetics, vintage typography and authentic expressions were revived to recreate the spirit of a time when the city was a shared source of joy.

Hawa Al Manama in its second version initiated a movement to reconnect with the city of Manama, to listen to its echoing memories and celebrate its essence. Across 22 days, the streets of the city were brought to life, reconnecting it to the families that once lived there and with the rest of the Bahraini community.