تجربة سوق للمزارعين أساسها أبطال المنتج المحلّي
TOTAL VISITORS
CAMPAIGN REACH
JOBS CREATED
PROJECT AREA (sqm)
Raw wood
Farmer's ropes
Woven baskets
Hay
Woven mats
Clay
Jute
Cardboard
The core of the market, which was redesigned to cater for more farmers, seamlessly.
An OUT Original zone that was designed as a surreal reconnection to the earth.
An underutilized space that was brought to life with repurposed seatings, situated in the midst of a fresh fountain.
The main garden of the market which was activated to encourage different public seating initiatives.
A heritage zone that was specialised for the Bahraini arts and crafts and small businesses.
An easily-accessible zone that held the restaurants and cafes with an expansive array of seating choices and capacity.
A kids and adults friendly zone that immersed visitors in nostalgic games.
A lively zone that catered for children with an interactive stage and animals-taming experiences.
A zone that hosted a variety of workshops and tactile experiences.
A project that is close to the hearts of locals requires a campaign that is as grounded, and just as close. The rebranded identity was inspired by the fruits & vegetables sticker, and the media campaign highlighting farmers spoke in simple yet bold language; creating relatable content to the people.
By capitalizing on the existing area and creatively utilising its capabilities, we uplifted a beloved seasonal event that more people now look forward to than ever, creating a connection between the land and its people, and driving a movement towards supporting local production.